AIRLINE: The Portfolio Marketing Senior Manager is expected to provide leadership and support in the identification, planning and implementation of portfolio marketing strategies that deliver unique/compelling positioning, strategic messaging and leadership proof points improving the portfolio's market position, competitive advantage and business results.
Key responsibilities include:
Reviewing and setting Portfolio Marketing key priorities
Increasing the competitive market position and customer perception by assessing and re-positioning elements based upon market trend information and marketing intelligence
Establishing and driving Marketing plans & sales programs for new and existing solutions which support strategy and key initiatives to achieve planned rollout metrics and budget targets
Leading the Market & Competitive Intelligence practice, working with senior management for market trends affecting product development, and working with the regional marketing teams to enable and set objectives for intelligence gathering and analysis
Performing / overseeing market and competitive analysis activities to understand customer and prospect needs, as well as to assess market opportunity
Manage a team of Marketing and Market & Competitive Intelligence professionals.
Extensive experience in leading product/portfolio marketing in IT solutions & services
Strong attention to detail and ability to turn data into actionable insights
Proven experience in creating content and developing marketing materials (including the launch of new products or services)
Strong communicator: written, verbal (one-on-one, group, and large public presentations)
Knowledge & Skills:
In-depth knowledge or work experience in at least one or more SITA target market segments
Strong analytical skills and thinking
Ability to apply data analytics in support of portfolio marketing strategy
Ability to thrive cross-functionally and build strong stakeholder relationships
Business development and Sales knowledge
Understanding of the latest trends and innovations within the airline/airport industry and relevant technology areas is a plus.
Education & Qualifications:
Masters of Business Administration is a plus
Duration: 12 months + or full time.
Rate: Please quote expected salary or day rate.
Client will consider freelance or full time employees for this role.