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Senior Product Manager (Border Management) – UK (LHR)

AIR TRANSPORT: Achieve the strategic, financial and customer satisfaction objectives for the given product(s). This role will shape the strategy to achieve revenue and profit growth of a product(s) in line with the Client’s strategic plans and manage performance of the product line throughout its product life cycle.


Product Strategy

  • Analyze and understand market trends and the customer needs

  • Articulate and document the product vision strategy and define the target market in line with market trends, customer needs and strategy.

Sales/Channel Strategy and Support

  • Establish and implement an effective channel 'go to market' strategy for the products, to include an agreed and executed sales and marketing plan

  • Support bid management processes and pre-sales customer interactions

  • Support Sales forces with a clear product value proposition and training.

Product Innovation/Definition

  • Through an understanding of customer needs, the competitive landscape and market trends, propose product innovations, as well as requirements for enhancements to existing products/services

  • Define product functional requirements

  • Guide product development project throughout the build/launch process to ensure delivery of the right product to market, within the agreed timescales

  • Participate in cross functional teams that ensure the timely/cost effective and quality delivery of product developments and product performance

  • Contribute to the management of partnerships and supplier relationships

  • Monitor and manage the cost structure related to the product.

Product Roadmap/ Life Cycle Management

  • Develop and manage the product roadmap throughout the lifecycle from conception to retirement

  • Track the product(s) P&L, revenue, new business and profitability including competitive pricing of the product(s) in the marketplace to achieve desired sales volumes/optimized profit

  • Propose product investments.

Product Marketing/Value Proposition/Market Intelligence

  • Define and develop the product value proposition

  • Responsible for all product marketing activities during the lifetime of the product including the implementation of the product launch plan, promotional and collateral support plan and sales support/infrastructure plan to drive the successful acquisition and retention of customers

  • Organize, run and work with user groups and other customer forums to develop customer relationships and influence market thinking.

Product Pricing Strategy

  • Define a pricing strategy for the product(s)

  • Ensure that key players including Sales, Bid, SGS understand the pricing strategy and apply it.

Product Performance

  • Responsible for achieving product financial, customer satisfaction and business objectives.

Product Management Practice

  • Ensure communication of the `project plans progress tracking' to all relevant parties

  • Comply with Product Management procedures and best practice

  • Act as coordinator for those working on the product development, stage gate and product projects.


4 to 8 years relevant business experience in a high-tech, global company.


  • SITA Portfolio knowledge

  • Knowledge of the IT & ATI industries and economic drivers

  • Innovation Skills and a track record in defining market requirements and functional specifications

  • Good knowledge of Product Management, Stage Gate or other product development methodology

  • Understanding of the latest trends and innovations within the airline/airport industry and relevant technology areas

  • A track record of delivering results in Product Management in a global business environment and within a technology solutions based business

  • Capability of leading and influencing virtual teams focused on delivery and support within an international environment.


  • Business Acumen

  • Financial Acumen

  • Product Life Cycle Management

  • Supplier Relationship Management

  • Functional/Tech Requirements Def

  • Portfolio Strategy

  • Product Marketing

  • Sales Strategy/Support

  • Systems Engineering.


  • Adhering to Principles & Values

  • Creating & Innovating

  • Customer Focus

  • Results Orientation

  • Teamwork

  • Communication

  • Impact & Influence

  • Leading Execution.


Bachelor Degree level or equivalent in a technical, business or marketing discipline essential, Master degree a plus.


Experience in a Lead Systems Integrator or similar large engineering firm would be an advantage

Experience creating and delivering solutions in a Defence, Civil or other Government domain would be an advantage.

Duration: 12 months + or full time

Rate: Please quote expected salary or day rate.

Client will consider freelance or full time employees for this role.



Ref: S1-A-PM-BM

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