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AIR TRANSPORT: Achieve the strategic, financial and customer satisfaction objectives for the given product(s). This role will shape the strategy to achieve revenue and profit growth of a product(s) in line with the Client’s strategic plans and manage performance of the product line throughout its product life cycle.
KEY RESPONSIBILITIES
Product Strategy
Analyze and understand market trends and the customer needs
Articulate and document the product vision strategy and define the target market in line with market trends, customer needs and strategy.
Sales/Channel Strategy and Support
Establish and implement an effective channel 'go to market' strategy for the products, to include an agreed and executed sales and marketing plan
Support bid management processes and pre-sales customer interactions
Support Sales forces with a clear product value proposition and training.
Product Innovation/Definition
Through an understanding of customer needs, the competitive landscape and market trends, propose product innovations, as well as requirements for enhancements to existing products/services
Define product functional requirements
Guide product development project throughout the build/launch process to ensure delivery of the right product to market, within the agreed timescales
Participate in cross functional teams that ensure the timely/cost effective and quality delivery of product developments and product performance
Contribute to the management of partnerships and supplier relationships
Monitor and manage the cost structure related to the product.
Product Roadmap/ Life Cycle Management
Develop and manage the product roadmap throughout the lifecycle from conception to retirement
Track the product(s) P&L, revenue, new business and profitability including competitive pricing of the product(s) in the marketplace to achieve desired sales volumes/optimized profit
Propose product investments.
Product Marketing/Value Proposition/Market Intelligence
Define and develop the product value proposition
Responsible for all product marketing activities during the lifetime of the product including the implementation of the product launch plan, promotional and collateral support plan and sales support/infrastructure plan to drive the successful acquisition and retention of customers
Organize, run and work with user groups and other customer forums to develop customer relationships and influence market thinking.
Product Pricing Strategy
Define a pricing strategy for the product(s)
Ensure that key players including Sales, Bid, SGS understand the pricing strategy and apply it.
Product Performance
Responsible for achieving product financial, customer satisfaction and business objectives.
Product Management Practice
Ensure communication of the `project plans progress tracking' to all relevant parties
Comply with Product Management procedures and best practice
Act as coordinator for those working on the product development, stage gate and product projects.
EXPERIENCE
4 to 8 years relevant business experience in a high-tech, global company.
KNOWLEDGE & SKILLS
SITA Portfolio knowledge
Knowledge of the IT & ATI industries and economic drivers
Innovation Skills and a track record in defining market requirements and functional specifications
Good knowledge of Product Management, Stage Gate or other product development methodology
Understanding of the latest trends and innovations within the airline/airport industry and relevant technology areas
A track record of delivering results in Product Management in a global business environment and within a technology solutions based business
Capability of leading and influencing virtual teams focused on delivery and support within an international environment.
PROFESSION COMPETENCIES
Business Acumen
Financial Acumen
Product Life Cycle Management
Supplier Relationship Management
Functional/Tech Requirements Def
Portfolio Strategy
Product Marketing
Sales Strategy/Support
Systems Engineering.
CORE COMPETENCIES
Adhering to Principles & Values
Creating & Innovating
Customer Focus
Results Orientation
Teamwork
Communication
Impact & Influence
Leading Execution.
EDUCATION & QUALIFICATIONS
Bachelor Degree level or equivalent in a technical, business or marketing discipline essential, Master degree a plus.
OTHER DESIRABLE SKILLS & EXPERIENCE
Experience in a Lead Systems Integrator or similar large engineering firm would be an advantage
Experience creating and delivering solutions in a Defence, Civil or other Government domain would be an advantage.
Duration: 12 months + or full time
Rate: Please quote expected salary or day rate.
Client will consider freelance or full time employees for this role.
Email: Emma@which-consulting.com
LinkedIn: www.linkedin.com/in/EmmaCrawford
Ref: S1-A-PM-BM