Jose Luis Cifuentes

Advisory Associate

Jose is a senior Consultant with over 25 years of experience in Reservation and Distribution Systems for the Air Travel and tourism industry, leading complex projects and providing tailored services for Clients throughout Latin America.

His expertise includes Consultant Services for airlines, travel agencies, tour operators in the areas of Reservation and Distribution Systems; Project Management, Change Management, Managing Distribution Costs (GDS Costs), Revenue Integrity, Business Intelligence Solutions, Revenue Accounting and Revenue Management.

Jose’s IT skills include but are not limited to System Integration, Data Migrations and Developments.


Jose is currently a Business Development Director for Advitair in Chile and he has previously  worked as the Director of Reservation and Distribution Systems for LAN Airlines, leading GDSs cost reduction by continuous negotiations (including internal product development) and leading host migrations (Commercial Systems): From Sita Gabriel to Amadeus/Resiber-IB; From Resiber/IB to SITA, Co-host migrations in SITA.


Jose was also the leader of the e-ticket implementation for LAN and led the deployment of the first IP private network for reservation systems in LATAM.

He has a deep knowledge of reservation, ticketing & distribution systems, and GDSs cost structure.

Jose is a highly effective change agent. He is highly knowledgeable of the airline distribution landscape and has had significant impact on distribution strategies for Clients. 


An effective communicator, Jose has excellent team building, negotiating, and customer oriented skills.